
Elmco Advisors supports international steel and metals manufacturers with identifying, entering, and expanding within underserved North American market segments.
These, in turn, are bringing new risks & complexity to international expansion.
Elmco Advisors helps global metals manufacturers handle these challenges. Our expertise and diverse industrial network are based on thirty years of experience importing steel from Europe and Asia into the Americas.
Identifying underserved spaces in the North American market.
Exploratory stage product portfolio positioning, including:
Designing tailored go-to-market plans.
Implementation stage market entry strategies, including:
Accelerating sustainable market share.
Execution stage sales enablement & expansion:
Providing senior-level guidance as clients scale their North American operations.
* Specialty steels: austenitic & martensitic stainless steel; nickel alloyed
* Hot & Cold Rolled Sheet & Strip
* Coated Sheet & Strip (HDG, pre-painted, aluminized)
* Electrical steel (GO & NGO)
* SBQ bar & billets
* Forged bars & blocks
* Closed die forgings
* Flat bar
* Wire / Wire rod
* Tool Steel (Hot working, cold working, HSS, bimetals)
* Aerospace incl. AS9100 certification & compliance
* Automotive
* Consumer products incl. electronics, cutlery
* Defense
* Energy incl. Oil & Gas and Power Generation (e.g. turbine shafts)
* Medical
* Mining
For an automotive OEM resale program. USP: Extra wide coils enabled blanking in single pieces, eliminating a welding step.
For fine blanking companies and knife manufacturers. USP: Very tight dimensional and chemistry ranges, enabling consistent stamping & heat treatment.
USP: Re-rolled to ultra-thin foil thicknesses for customers in aerospace, automotive, & consumer products, supported by downstream value-added processing.
For producers of plastic molds and giga-dies. USP: Exceptional size range and metallurgical purity, enabling customers to produce larger parts with no visual defects.
For producers of hydraulic fracturing equipment. USP: Market-innovating chemistry analysis delivering improved fatigue resistance for fluid ends, decreasing changeover time for operators in the field.
Near-net forgings for applications including oil & gas; heavy trucks; mining equipment; agricultural machinery; & industrial equipment. USP: Integrated, turnkey supply chain: Custom-melted rolled billets + press forgings + machining

Hello, my name is Chris Coder. I am an international steel executive with nearly three decades of experience collaborating with colleagues across Europe, Asia, & the Americas.
During my career I have navigated multiple industry cycles and global disruptions, including the Great Recession; the Covid-19 pandemic; continuous market consolidation; market-altering product innovations; and shifting regulatory frameworks.
My focus has remained consistent throughout: helping global steel producers identify and capitalize on "open paths" into the North American market - specialized niches that are underserved or not served at all by domestic producers.
In the course of this I have developed deep international acumen and relationships. I have at various times in my career represented mills from Germany, United Kingdom, the Netherlands, India, Sweden, Japan, South Korea, & China. I have lobbied before Congress on behalf of steel importers. And I've helped US-based mills export their products back out to these same, and other, countries.
I was born and raised in Michigan, in the industrial Midwestern region of the US. After graduating from Michigan State University, I settled in Chicago, where I earned my MBA degree. Today I reside with my family near to New York City.
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Creating Opportunities for Global Steel Producers
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